Team Leaders

Founder / Lead Creative

Don Haidl

Don Haidl is the founder and serves as the lead creative for In this role, Don is responsible for the company’s overall creative direction and the development of educational assets. Don, along with a team of industry veterans, conceptualizes and constructs each collection and all corresponding training materials.   Prior to launching, Don spent over a decade with Sassoon Salons & Academies in various leadership roles in New York, Los Angeles and, most recently, Chicago – overseeing the opening of the Chicago academy and serving as a creative director. In addition to teaching full time, Don represented Sassoon on stage at shows and events around the world. He also served as the US academy leader for Wella, contributing to education both internally and externally in a variety of facets in Wella’s New York and Los Angeles academies.

Director of operations

Wayne Woodruff

Wayne has had a long and illustrious career in the Beauty Industry since 1993 serving in many leadership roles and with companies such as Roger Thompson Salon, Sassoon Salon, Sassoon Academy, Paul Mitchell the School, Hairbrained and Davines North America. He began his career as an apprentice at the world-renowned Roger Thompson Salon where Wayne then joined the Sassoon Brand and held various roles as Sassoon Salon Stylist and Director, Sassoon Academy Instructor, Assistant Principal, Principal, Senior Principal and finally the role of Sassoon North American Operations Director where he led the Sassoon Academies and the International Sassoon Academy School Connection Program . Wayne then became the North American Technical Director for Davines in which he managed North American education as well as working with the international team creating and developing Educators and curriculum. Wayne now holds the position, Director of the Aveda Institute in New York City.


Creative Director

Ben Ko

Former Sassoon Creative Director Ben Ko has a long history of beautiful technical work, creativity, and the rare ability to translate this into effective teaching. Based in Phoenix at Golden Thread Salon, Ben contributes to the overall creative direction of Hybrid, and doubles down with a busy clientele that showcases his skills and relevancy. You can see more of Ben's work in our collections, and he is available for in salon seminars by request.

Cutting Educator

Susie Kim

Susie Kim started her career a precision haircutting specialist with Sassoon in 2009. She began educating for the their academies and salons early in her career, and has traveled and worked in many different cities such as Miami, Chicago, Atlanta, NY, and LA. She has taught advanced haircutting to hairstylists from all over the world and continues to impress with a combination of technical skills, personability and real world teaching examples. Susie maintains a very busy clientele in Los Angeles, and is available for seminars by request.